Influencer marketing agency UK
Influencer marketing built around genuine influence.
We build and manage practical influencer campaigns from end to end. From strategy and creator recruitment through campaign management, content and reporting, with a consistent focus on the commercial outcomes that matter.
Gifted campaigns
Paid partnerships
UGC & creator content
Amazon Attribution
What we do
From first creator contact to final report.
We manage the full process, not just the list of names.
Strategy & Planning
Starting with what success actually looks like.
Before reaching for creator lists, we define campaign objectives, target audience, product fit, campaign model and how performance will be measured. The plan shapes everything that follows.
Creator Discovery & Recruitment
Finding creators who genuinely fit.
Creator relevance matters more than follower count. We identify creators who match the product, the audience and the brand, handle outreach and qualification, and manage the relationship from initial contact onwards.
01
Gifted Campaigns
Product seeding programmes managed at scale. Well-executed gifting generates genuine creator advocacy, authentic content and meaningful reach, without relying entirely on large creator fees.
02
Paid Partnerships
When a campaign requires guaranteed content, specific creators, defined deliverables or greater reach, paid partnerships provide the structure and commitment that gifting cannot.
03
UGC & Creator Content
Creator content for organic social, ecommerce and paid advertising, managed independently of the creator’s own audience. Briefed, coordinated and delivered with usage rights in place where required.
Campaign management
Creator briefing, product coordination, content review, approvals, chasing, problem-solving and daily communication. This is where campaigns succeed or fail.
Affiliate & ambassador
Longer-term creator relationships, affiliate links and codes, commercially structured programmes and ongoing ambassador activity where appropriate.
Reporting & analysis
Campaign performance, content delivery, reach, engagement and commercial measurement where available. We aim to go further than vanity metrics wherever the data allows.
Gifted influencer marketing
When gifting is done properly, the economics are compelling.
Gifted campaigns are not free influencer marketing. There are product costs, fulfilment logistics and significant ongoing management. But when the product genuinely suits the creator, the targeting is careful and the programme runs at sufficient scale, gifting can generate substantial authentic content and reach without the cost base of large paid partnerships.
→ Careful creator selection, not mass outreach
→ Managed creator relationships from first contact
→ Scale that generates meaningful campaign volume
→ Realistic expectations around organic posting
→ Economics clearly understood from the outset
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Proven campaign scale
A long-running gifted programme.
These figures are from one long-running gifted product campaign managed by Brandfluence. The programme operated predominantly through product gifting rather than large creator fees, demonstrating what carefully managed gifting can achieve at scale.
1,423
creators invited
528
creators accepted
1,026+
posts created
2.2m+
total impressions
1.6m+
accounts reached
220k+
Instagram likes
Gifted
predominantly gifted product, not large fees
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Paid influencer partnerships
When you need guaranteed deliverables, specific talent or greater reach.
Paid partnerships provide the structure that gifting cannot: guaranteed content, defined posting schedules, specific creators and the ability to negotiate usage rights from the outset. We manage identification, negotiation, briefing, deliverables and reporting.
Paid works well when you need specific creators, campaign timing, ad-ready content or a fully controlled execution that gifting alone would not deliver.
UGC & creator content
Creator content without depending on the creator’s audience.
Creator-produced content has a natural quality that brand-produced material often lacks. Brandfluence can source and manage creators specifically to produce content — for organic social, product education, ecommerce or paid advertising where usage rights are agreed upfront.
→ Creator sourcing and briefing
→ Content coordination and revisions
→ Usage rights and ad-ready content
→ Ecommerce and paid social integration
Amazon Attribution
Influence is more useful when you can see what happens next.
Because Brandfluence manages both influencer marketing and Amazon, campaigns can be designed with ecommerce measurement in mind. Amazon Attribution can help show how external creator activity contributes to Amazon traffic, product page visits, and attributed sales.
Rather than stopping reporting at reach and engagement, Brandfluence can help brands understand what creator activity contributes further down the purchasing journey. Not every campaign can be perfectly attributed, but understanding the connection is more useful than ignoring it.
How we work
Four clear stages.
01
Define
Objectives, audience, product fit, campaign model and how we will measure success.
02
Find
Identify and recruit creators who genuinely fit — in terms of audience, content style and product relevance.
03
Manage
Briefing, creator communication, product logistics, content review, approvals, deliverables and daily management.
04
Measure
Content performance, reach, engagement and commercial measurement where possible — including Amazon Attribution.
Senior, hands-on management
Creators are people. Managing them well is the job.
Influencer marketing involves substantial human management. Creators need communication, chasing, relationship management, judgement and flexibility. Brandfluence manages this operational work directly. Clients do not find their campaign disappearing into layers of junior account management.
Tell us what you’re working on.
Whether you are considering a gifted product programme, a paid creator campaign, UGC or an ongoing influencer programme connected to your ecommerce activity, a sensible conversation is a good place to start.