Amazon agency UK
Amazon support built around profitable growth.
Brandfluence provides experienced, hands-on Amazon consultancy for brands that want stronger commercial performance—not just higher topline sales. We focus on the economics of growth, not just the numbers.
Amazon experience since 2012
Seller Central · Vendor Central
Beauty, personal care & consumer brands
Since 2012
Amazon ecommerce experience
Seller Central
Launch accounts through to established brands
Vendor Central
Multi-million-pound global brand accounts
Beauty & Consumer
Personal care and consumer brand expertise
Seller Central
Growing brands through Seller Central.
Whether a brand is new to Amazon or well-established, Seller Central demands constant commercial and operational attention. We manage accounts with discipline—working on account health, catalogue, advertising, promotional strategy and the detail of daily trading.
→ Account setup and ongoing management
→ Listing strategy and catalogue discipline
→ Advertising, promotions and trading
→ Commercial analysis and reporting
Amazon Vendor environment — replace with real imagery
Vendor Central
Major brand accounts. Senior involvement.
Vendor Central involves a different commercial and operational dynamic. We have direct experience with major international Vendor accounts—across negotiations, supply terms, advertising, content and the broader commercial relationship with Amazon.
→ Vendor account management and strategy
→ Content, A+ and Brand Store
→ Advertising, deals and promotions
→ Commercial terms and profitability
What we do on Amazon
The full commercial picture.
01
Amazon Advertising & PPC
Sponsored Products, Sponsored Brands and Sponsored Display campaigns managed around efficiency and return—not just spend. We balance advertising investment against contribution margin to keep the economics sound.
02
SEO, Listings & Optimisation
Well-constructed listings win organic visibility and convert more traffic. We work on keyword strategy, title and content structure, bullet points and back-end data to give products the best opportunity to be found and chosen.
03
A+ Content & Brand Stores
Premium content that tells a brand’s story, supports conversion and builds recognition within the Amazon environment. We plan and manage A+ content and Brand Stores that reflect the brand properly and perform commercially.
Promotions and commercial planning.
Deals, vouchers, seasonal events and trading activity require planning and commercial discipline. We manage promotional calendars with an eye on margin and the broader brand position.
Reporting and analysis.
Regular, readable reporting on what is happening commercially. We track performance against the metrics that matter—revenue, advertising efficiency, margin contribution and account health.
Growth is only valuable if the economics work.
Many Amazon strategies pursue revenue without sufficient regard for the economics beneath it. Advertising overspend, low-margin promotions, operational cost creep and unfavourable trading terms can all erode profitability even as topline figures improve.
Advertising efficiency
ACOS and TACOS managed against true commercial targets, not vanity metrics.
Promotional discipline
Deals and vouchers justified by commercial return, not calendar habit.
Margin awareness
Amazon fees, fulfilment costs and operational overheads kept in view at all times.
Account management
Experienced people, directly involved.
Brandfluence clients deal with experienced people who understand both the operational and commercial sides of Amazon. David Hockaday has worked in Amazon ecommerce since 2012, across Seller and Vendor environments, from startup accounts to major global brands with multi-billion-pound revenues. That experience is directly applied to every client engagement.
Clients do not get passed down through layers of junior account management. The senior expertise stays engaged.
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A connected advantage
Influencer activity, connected to Amazon performance.
Because Brandfluence manages both Amazon and influencer marketing, brands can build a clearer picture of how external creator activity contributes to Amazon performance. Using Amazon Attribution, campaign traffic and conversion data can be tracked more precisely—helping brands understand the true commercial value of their influencer investment.
Ready to talk Amazon?
Tell us what you’re working on.
Whether you’re looking for help with an existing Amazon account or thinking about a new direction, a straightforward conversation is a good place to start.